Mercedes-Benz U.S. International, Inc. (MBUSI), Urban Engine, STARTUP AUTOBAHN, and The University of Alabama have formed a strategic partnership to launch the “MBUSI Innovation Challenge.” The initiative is aimed at engaging Alabama’s thriving college and professional startup community to tackle critical challenges faced in automotive production flow management, big data efficiencies, and digital communications.
The “MBUSI Innovation Challenge” seeks to inspire creativity in the automotive sector through collaboration and energize current and next-generation startups and problem-solvers to build innovative solutions using creative business strategies, software development, and technology.
Student challenge participants stand to win a cash price of $5,000, while startups could win their share of up to $50,000 for incubation support, international exposure, and the chance to become a supplier for MBUSI or MBUSI’s parent company, Daimler AG.
“Innovation is born when you combine a creative solution with the knowledge to execute on it and the necessary data to prove it works,” said MBUSI President and CEO, Jason Hoff. “Innovation is the key to addressing the complex challenges we face every day in an advanced manufacturing environment as we strive to improve quality and efficiency of our processes and systems. Our hope is this Challenge will attract the best and brightest students and startups to the automotive industry to apply their insights and know-how to help drive continuous improvement to help us maintain our competitive advantage.”
Read the full story on tuscaloosachamber.org.