Back to All Events

MBUSI Innovation Challenge


The MBUSI Innovation Challenge is a national innovation competition presented in partnership by Mercedes-Benz U.S. International, Urban EngineThe University of Alabama and Startup Autobahn that affords technology companies the opportunity to present their capabilities for a chance to work with Mercedes-Benz U.S. International (MBUSI). 

MBUSI has put forth a series of challenges that are designed to inspire creativity in the automotive sector through collaboration and energize current and next-generation startups and problem-solvers to build innovative solutions using creative business strategies, software development, and technology.

******The entry deadline, to include initial presentation, is May 15, 2018.*****

The program is open to startups and students who are capable of solving one of the eight challenges developed internally by MBUSI. 

2018 MBUSI Innovation Challenges:

  • Challenge #1: Develop a system that combines all MBUSI services for employees
  • Challenge #2: Improve the lunch experience for MBUSI employees
  • Challenge #3: Vehicle tracking throughout the plant and new vehicle parking area
  • Challenge #4: Implement augmented reality solutions in key processes
  • Challenge #5: Drone based inventory counting
  • Challenge #6: Big Data analytics for optimizing inventory levels per Part Number
  • Challenge #7: Universal application for all supplier representatives to use at MBUSI for issue capturing
  • Challenge #8: Automated kitting / sequencing cells using robotics

Competition prizes by category

Student Groups

  • Prize award of up to $5,000
  • Access to University of Alabama EDGE accelerator/incubator labs

Startups / Professional Groups

  • Up to $50,000 to further develop the concept into a viable technical solution
  • Direct access to a representative with the chance to become a supplier to MBUSI
  • A special invitation opportunity to pitch within Startup Autobahn's event in Stuttgart, Germany
  • Finalists may qualify to pitch exclusively to a wide audience of industry leaders such as Daimler, AG, Bosch groups.
Earlier Event: June 13
CoWorking Night
Later Event: June 20
CoWorking Night