Urban Engine Podcast #21 The Perks of Entrepreneurship

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In the Urban Engine podcast, we discuss entrepreneurship and success. We interview local entrepreneurs in Alabama and the South, discuss how to succeed, and how to propel your idea forward.

In episode #21 of the podcast, the team discusses the perks of entrepreneurship.


Toni and Matt sit down and talk about the perks of entrepreneurship. They talk about the motivation for why Matt started Absolute Nutrition in the first place and how expectations of having a lot of free time once you start your own business usually don’t match the reality of actually launching one since there’s just so much to do and prioritize. Running your own business provides a much more direct system of reward (when you do the right thing) and punishment (when you make mistakes). After working for yourself for years, it’s typical for you to increasingly feel “unemployable” working for someone else as being a decision maker for so long makes it incredible hard to let those decisions be made by someone else (who you may completely disagree with more often than you are comfortable with). In entrepreneurship, change is a continuous process that never ends. This isn’t a bad thing as it makes you a better person in both business and in life as it trains you to be ever more capable. Entrepreneurship can pave the way to you building the life that you really want, whether it is becoming more involved with the community or spending quality time with your family.


- The Advantages and Challenges of Entrepreneurship


- (TED) How to find and do work you love – Scott Dinsmore


- 60 reasons why entrepreneurship is amazing



- The 4-Hour Workweek – Tim Ferriss


- The Richest Man in Babylon – George Clason

(Not an entrepreneur book specifically, but simple guide to focus on where you are headed and why you are working in the first place)


- Why We Sleep – Matthew Walker

(It can be hard for entrepreneurs to “turn off” as there’s always something to worry about when it comes to their business, but it is essential they get enough sleep to avoid burnout and medical ills)